Meteorologists live in cities because that\u2019s where the jobs are. They don\u2019t live in small mountain towns.\u00a0 That\u2019s what was missing in the industry. When I moved to Tahoe, in 2006, I realized nobody had any trust in the weather forecasts. It was more like a \u201cWe\u2019ll believe it when we see it\u201d old-fashioned mentality. If you\u2019re a forecaster in flat areas, you just look at the weather model and regurgitate the news. Weathermen in Sacramento or Reno didn\u2019t give a crap about the ski resorts! They\u2019d just say \u201cWe\u2019ll see three feet above 6,000 feet\u201d and go on to the next segment. And skiers were like: \u201cWait a minute. Is it going to be windy at the top?\u201d I thought: Let\u2019s home in and give skiers what they\u2019re looking for.<\/p>\n
So you were living in Tahoe, skiing and forecasting?<\/strong><\/p>\n I was working in the office at a resort, snowboarding, and doing weather on the side. I\u2019d get up at 4 a.m. and do it before my 9 a.m. day job. Forecasting, figuring out: How the heck do these storms interact with these mountains? I started emailing everyone in the office what I\u2019d see coming, and people kept saying \u201cAdd me! Add me!\u201d\u00a0 Eventually, resorts around Tahoe started asking to use my forecasts.<\/p>\n How were you actually forecasting, though?<\/strong>\u00a0<\/p>\n The NOAA, the GFS [Global Forecasting System], the Canadian model, the Euro model, German, Japanese\u2014all these governments make these weather models to forecast the weather. And share it. Anyone can access it. But you can\u2019t just look at a weather model and go, Yep, that\u2019s what\u2019s going to happen.<\/em> That\u2019s not how it works in the mountains. It\u2019s way harder. You can\u2019t rely on model data. It\u2019s low-res, forecasting for a grid area that\u2019s too big. It can\u2019t understand what\u2019s going on. It\u2019s going to generalize the weather. You can try that, but you\u2019re going to be wrong. A lot of people are going to stop listening. I was able to forecast more accurately than most people because I was living there; I could fix a lot of these errors. Around 2007, I started my own website, Tahoe Weather Discussion.<\/p>\n COURTESY OF BRYAN ALLEGRETTO<\/p>\n<\/figure><\/div>\n Snazzy. <\/strong> Great minds!<\/strong> And you just said: Yeah, sounds good<\/em>? <\/strong><\/p>\n I just really trusted him. He\u2019d asked Evan too\u2014but Evan was like, Give you my site and my traffic for free?? No, I built this.<\/em><\/p>\n<\/p><\/div>\n #snow #gods #couple #ski #bums #built #internets #weather #app<\/p>\n","protected":false},"excerpt":{"rendered":" Meteorologists live in cities because that\u2019s where the jobs are. They don\u2019t live in small…<\/p>\n","protected":false},"author":1,"featured_media":4890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[904,380,4823,4821,4820,4824,4822,2683,2192],"class_list":["post-4889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-app","tag-built","tag-bums","tag-couple","tag-gods","tag-internets","tag-ski","tag-snow","tag-weather"],"featured_image_urls":{"full":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15.jpg",1200,600,false],"thumbnail":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15-150x150.jpg",150,150,true],"medium":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15-300x150.jpg",300,150,true],"medium_large":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15-768x384.jpg",640,320,true],"large":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15-1024x512.jpg",640,320,true],"1536x1536":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15.jpg",1200,600,false],"2048x2048":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15.jpg",1200,600,false],"covernews-featured":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15-1024x512.jpg",1024,512,true],"covernews-medium":["https:\/\/news678.top\/wp-content\/uploads\/2026\/03\/2026_BA_Reno_15-540x340.jpg",540,340,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/news678.top\/?author=1"},"category_info":"Stories<\/a>","tag_info":"Stories","comment_count":"0","_links":{"self":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts\/4889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4889"}],"version-history":[{"count":0,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts\/4889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/media\/4890"}],"wp:attachment":[{"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Bryan](\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/03\/IMG_4251.jpg?w=2667\")
<\/strong>
<\/strong>Meanwhile, I heard about this guy Joel out in Boulder, Colorado. People were telling us about each other, saying: \u201cYou guys are doing the same thing!\u201d He was sleeping on his friend\u2019s couch, running a site called Colorado Powder Forecast. And then there was Evan [Thayer, who would later join the company], in Utah. I think his website was called Wasatch Forecast.\u00a0<\/p>\n
<\/strong>
<\/strong>He actually grew up outside Philly, only about an hour from me. We both were obsessed with storms and snow and moved west to the mountains and started similar websites. We would\u2019ve been best friends as kids! Anyway, Joel called me in 2010 and was like, \u201cHey. I\u2019m building this site, forecasting skiing in ski states.\u201d And wanted me to join. He knew I had big traffic. He was like, \u201cLet\u2019s do it together, not against each other.\u201d I asked, \u201cWhat\u2019s the pay?\u201d He said, Zero. Give me your company.<\/em>\u00a0<\/p>\n