{"id":24457,"date":"2026-10-21T01:24:03","date_gmt":"2026-10-21T01:24:03","guid":{"rendered":"https:\/\/news678.top\/?p=24457"},"modified":"2026-10-21T01:24:03","modified_gmt":"2026-10-21T01:24:03","slug":"taking-a-swing-at-a-pickleball-startup","status":"publish","type":"post","link":"https:\/\/news678.top\/?p=24457","title":{"rendered":"Taking a swing at a pickleball startup"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"wp-block-paragraph\">\u201cI spent my early years trying not to get recruited into gangs, getting shot at, watching my friends get murdered, and thinking that if I don\u2019t leave, I will die,\u201d says Anderson, who was raised in Chicago. \u201cI was fortunate to survive.\u201d<\/p>\n<p class=\"wp-block-paragraph\">But he thrived, building an impressive career at the likes of HP, Intel, and the Palo Alto Research Center. Now he is applying his management expertise as CEO of Costa Pickleball, a Las Vegas\u2013based startup that sells high-performance paddles in decorative designs. Beyond giving customers a way to, as he says, \u201cbring their identity to the court,\u201d he is also betting on technology: He\u2019s developing a quieter type of paddle he expects will provide a competitive advantage.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Succeeding in today\u2019s pickleball market will be tough, but Anderson thinks he has what it takes, partly thanks to an important lesson he learned at MIT: \u201cThere\u2019s nothing you can\u2019t accomplish if you are willing to put effort into it.\u201d<\/p>\n<p class=\"wp-block-paragraph\"><em>Read more at www.technologyreview.com\/alumni-profiles.<\/em><\/p>\n<\/p><\/div>\n<p>#swing #pickleball #startup<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI spent my early years trying not to get recruited into gangs, getting shot at,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[14828,1725,10273],"class_list":["post-24457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-pickleball","tag-startup","tag-swing"],"featured_image_urls":{"full":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb.jpg",1200,600,false],"thumbnail":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb-150x150.jpg",150,150,true],"medium":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb-300x150.jpg",300,150,true],"medium_large":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb-768x384.jpg",640,320,true],"large":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb-1024x512.jpg",640,320,true],"1536x1536":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb.jpg",1200,600,false],"2048x2048":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb.jpg",1200,600,false],"covernews-featured":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb-1024x512.jpg",1024,512,true],"covernews-medium":["https:\/\/news678.top\/wp-content\/uploads\/2026\/10\/Anderson_IMG_9876-thumb-540x340.jpg",540,340,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/news678.top\/?author=1"},"category_info":"<a href=\"https:\/\/news678.top\/?cat=7\" rel=\"category\">Stories<\/a>","tag_info":"Stories","comment_count":"0","_links":{"self":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts\/24457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24457"}],"version-history":[{"count":0,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts\/24457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/media\/24458"}],"wp:attachment":[{"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}