{"id":20289,"date":"2026-08-20T12:18:06","date_gmt":"2026-08-20T12:18:06","guid":{"rendered":"https:\/\/news678.top\/?p=20289"},"modified":"2026-08-20T12:18:06","modified_gmt":"2026-08-20T12:18:06","slug":"unlocking-hidden-revenue-streams-with-market-models","status":"publish","type":"post","link":"https:\/\/news678.top\/?p=20289","title":{"rendered":"Unlocking hidden revenue streams with market models"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" height=\"2000\" width=\"1555\" src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/08\/MIT_Fetcherr-COVERV9_81426.png?w=840\" alt=\"\" class=\"wp-image-1142072\" style=\"aspect-ratio:0.7776765178145206;width:669px;height:auto\"\/><\/figure>\n<p>\u201cIt helps us make better, faster, more granular commercial decisions,\u201d says Dominic Kennedy, senior vice president of revenue management, sales, and e-commerce at Virgin Atlantic about the market model his team is using to drive their generative pricing engines in some markets. <\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/wp.technologyreview.com\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_SocV2UriQUotesREV.png\" alt=\"\" class=\"wp-image-1142478\"\/><\/figure>\n<p>\u201cIt considers, on a real-time basis, a plethora of different inputs, whether it be demand, capacity, or booking. It has a really sophisticated way of evaluating our positioning relative to competitors, market conditions, and a whole raft of other things that have significance in how demand is manifested,\u201d he adds.<\/p>\n<p><strong>Download the full report<\/strong><\/p>\n<p><em>This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review\u2019s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.<\/em><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1091.84 1091.84\" class=\"monogramTLogo\" aria-hidden=\"true\"><polygon fill=\"#6d6e71\" points=\"363.95 0 363.95 1091.84 727.89 1091.84 727.89 363.95 363.95 0\"\/><polygon fill=\"#939598\" points=\"363.95 0 728.24 365.18 1091.84 364.13 1091.84 0 363.95 0\"\/><polygon fill=\"#414042\" points=\"0 0 0 0.03 0 363.95 363.95 363.95 363.95 0 0 0\"\/><\/svg> <\/p>\n<\/div>\n<p>#Unlocking #hidden #revenue #streams #market #models<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt helps us make better, faster, more granular commercial decisions,\u201d says Dominic Kennedy, senior vice&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[610,90,2966,35,9454,83],"class_list":["post-20289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-hidden","tag-market","tag-models","tag-revenue","tag-streams","tag-unlocking"],"featured_image_urls":{"full":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1.png",1200,600,false],"thumbnail":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1-150x150.png",150,150,true],"medium":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1-300x150.png",300,150,true],"medium_large":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1-768x384.png",640,320,true],"large":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1-1024x512.png",640,320,true],"1536x1536":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1.png",1200,600,false],"2048x2048":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1.png",1200,600,false],"covernews-featured":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1-1024x512.png",1024,512,true],"covernews-medium":["https:\/\/news678.top\/wp-content\/uploads\/2026\/08\/MITTR2026_Fetcherr_1200CovrevSocV1-540x340.png",540,340,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/news678.top\/?author=1"},"category_info":"<a href=\"https:\/\/news678.top\/?cat=7\" rel=\"category\">Stories<\/a>","tag_info":"Stories","comment_count":"0","_links":{"self":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts\/20289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20289"}],"version-history":[{"count":0,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/posts\/20289\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=\/wp\/v2\/media\/20290"}],"wp:attachment":[{"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news678.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}