The Walt Disney Company and TikTok on Wednesday announced a deal that will allow content creators to make videos featuring characters from Disney brands such as Marvel, Pixar and Star Wars.<\/p>\n
That short-form content will be shared across TikTok and on Vert, a vertical video feed on the Disney+ streaming app, the companies said in what they described as a “first-of-its-kind global deal.”\u00a0<\/p>\n
A pilot program for the videos will roll out in the coming months and then spread to other markets. TikTok creators will have access to a large library of Disney content, including hundreds of films and TV shows, the companies said.\u00a0<\/p>\n
In a statement announcing the\u00a0partnership, Asad Ayaz, chief marketing and brand officer for Disney, said the deal will give “creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”<\/p>\n
The deal highlights the growing importance of user-created content in entertainment. Disney struck a\u00a0licensing deal\u00a0with OpenAI last year that allowed users of the Sora AI video app to create videos featuring Disney characters. OpenAI scrapped Sora earlier this year.\u00a0<\/p>\n